Digital marketing platform
Featured Work at RR Donnelley (Formerly Vericast)
Featured Work at RR Donnelley (Formerly Vericast)
Featured Work at RR Donnelley (Formerly Vericast)
COMPANY
ROLE
Sr. Interaction Designer
Sr. Interaction Designer
YEAR
2022 – Present
2022 – Present
I am fortunate to lead the end-to-end UX design for Quattro’s Monitoring Dashboard and Alerting System, NEXTDrive’s Ada Predictive Intelligence Dashboard, and SAVE’s transformation from a print-based brand to a dynamic digital cashback platform, shaping user experiences that drive efficiency, data-driven insights, and business growth.
Quattro
Digital Advertising Platform Modernization
Digital Advertising Platform Modernization
Designed a real-time campaign monitoring and alerting system to improve performance visibility, optimize marketing execution, and enhance operational efficiency. Led the dashboard UX strategy, streamlined data presentation, and refined alert logic to accelerate response times, contributing to a 30% efficiency gain and 18% margin improvement.
Designed a real-time campaign monitoring and alerting system to improve performance visibility, optimize marketing execution, and enhance operational efficiency. Led the dashboard UX strategy, streamlined data presentation, and refined alert logic to accelerate response times, contributing to a 30% efficiency gain and 18% margin improvement.
Designed a real-time campaign monitoring and alerting system to improve performance visibility, optimize marketing execution, and enhance operational efficiency. Led the dashboard UX strategy, streamlined data presentation, and refined alert logic to accelerate response times, contributing to a 30% efficiency gain and 18% margin improvement.
Designed a real-time campaign monitoring and alerting system to improve performance visibility, optimize marketing execution, and enhance operational efficiency. Led the dashboard UX strategy, streamlined data presentation, and refined alert logic to accelerate response times, contributing to a 30% efficiency gain and 18% margin improvement.
NXTDrive Ada
Predictive Intelligence Platform
Predictive Intelligence Platform
Translated complex predictive modeling and machine learning outputs into a user-friendly analytics dashboard, enabling data-driven decision-making. Worked closely with data scientists and engineers to create an intuitive interface for campaign optimization, ensuring seamless data ingestion and real-time model results.
Translated complex predictive modeling and machine learning outputs into a user-friendly analytics dashboard, enabling data-driven decision-making. Worked closely with data scientists and engineers to create an intuitive interface for campaign optimization, ensuring seamless data ingestion and real-time model results.
Translated complex predictive modeling and machine learning outputs into a user-friendly analytics dashboard, enabling data-driven decision-making. Worked closely with data scientists and engineers to create an intuitive interface for campaign optimization, ensuring seamless data ingestion and real-time model results.
Translated complex predictive modeling and machine learning outputs into a user-friendly analytics dashboard, enabling data-driven decision-making. Worked closely with data scientists and engineers to create an intuitive interface for campaign optimization, ensuring seamless data ingestion and real-time model results.
SAVE
Digital Cashback Platform
Digital Cashback Platform
Led the end-to-end UX and product design, modernizing SAVE from a legacy print-based system into an interactive digital experience. Designed a self-service platform for financial institutions to create and manage cashback offers, aligning business goals with user needs to drive engagement and unlock new revenue streams.
Led the end-to-end UX and product design, modernizing SAVE from a legacy print-based system into an interactive digital experience. Designed a self-service platform for financial institutions to create and manage cashback offers, aligning business goals with user needs to drive engagement and unlock new revenue streams.
Led the end-to-end UX and product design, modernizing SAVE from a legacy print-based system into an interactive digital experience. Designed a self-service platform for financial institutions to create and manage cashback offers, aligning business goals with user needs to drive engagement and unlock new revenue streams.
Led the end-to-end UX and product design, modernizing SAVE from a legacy print-based system into an interactive digital experience. Designed a self-service platform for financial institutions to create and manage cashback offers, aligning business goals with user needs to drive engagement and unlock new revenue streams.
Due to confidentiality agreements, I can’t share project details publicly. However, I’d be happy to discuss these experiences further—feel free to reach out!
