Overview
Overview
AlertTraveler offers a world of up-to-date country and city travel intelligence in users' pockets, including location safety scores and practical information. Keep up to date with timely alerts based on your GPS location, the travel itinerary travelers submitted to their institution, and by creating opt-in subscriptions.
This project offers a trusty, engaging, user-friendly product with security alerts and timely check-in as its core features.
AlertTraveler offers a world of up-to-date country and city travel intelligence in users' pockets, including location safety scores and practical information. Keep up to date with timely alerts based on your GPS location, the travel itinerary travelers submitted to their institution, and by creating opt-in subscriptions.
This project offers a trusty, engaging, user-friendly product with security alerts and timely check-in as its core features.
AlertTraveler offers a world of up-to-date country and city travel intelligence in users' pockets, including location safety scores and practical information. Keep up to date with timely alerts based on your GPS location, the travel itinerary travelers submitted to their institution, and by creating opt-in subscriptions.
This project offers a trusty, engaging, user-friendly product with security alerts and timely check-in as its core features.
The Problem
The Problem
Performing simply like a notification tool, lacking engagement with users.
Users are quickly getting lost in the disorganized information architecture.
Travelers refuse to turn on GPS and feel "unsafe and insecure"; they are worried the university is tracking them.
Hours-long on-boarding lecture and process.
Performing simply like a notification tool, lacking engagement with users.
Users are quickly getting lost in the disorganized information architecture.
Travelers refuse to turn on GPS and feel "unsafe and insecure"; they are worried the university is tracking them.
Hours-long on-boarding lecture and process.
Performing simply like a notification tool, lacking engagement with users.
Users are quickly getting lost in the disorganized information architecture.
Travelers refuse to turn on GPS and feel "unsafe and insecure"; they are worried the university is tracking them.
Hours-long on-boarding lecture and process.
Kickoff
Kickoff
Starting off, I asked a few initial questions.
Can you please clarify that the majority of users of this app will be US domestic students traveling abroad?
Can you please clarify that the majority of users of this app will be US domestic students traveling abroad?
Can you clarify who are the end users? And what’s the specific role of administrators?
Can you clarify who are the end users? And what’s the specific role of administrators?
Can you describe how a user is typically signed up to use this app?
Can you describe how a user is typically signed up to use this app?
How do the current users use the app?
How do the current users use the app?
Do you have any short term and long term strategies for this product?
Do you have any short term and long term strategies for this product?
………
Design Audit
Design Audit
Consistency and standards: The names used for navigation, actions, and sections of the app collide with patterns, relative standards, and user expectations.
Consistency and standards: The names used for navigation, actions, and sections of the app collide with patterns, relative standards, and user expectations.
Visibility of system status: Understanding where you currently are in the app is not always clear.
Visibility of system status: Understanding where you currently are in the app is not always clear.
Recognition rather than recall: What actions a user can/should take in the app in order to accomplish their goals is not very clear and would need to be learned rather than intuitively performed.
Recognition rather than recall: What actions a user can/should take in the app in order to accomplish their goals is not very clear and would need to be learned rather than intuitively performed.
Recognition rather than recall: What actions a user can/should take in the app in order to accomplish their goals is not very clear and would need to be learned rather than intuitively performed.
Recognition rather than recall: What actions a user can/should take in the app in order to accomplish their goals is not very clear and would need to be learned rather than intuitively performed.
Aesthetic and minimalist design: The design of the app may collide with information processing in that there is a lot to process.
Aesthetic and minimalist design: The design of the app may collide with information processing in that there is a lot to process.
Flexibility & efficiency of use: Similarly categorized sets of data do not connect functionality and navigation.
Flexibility & efficiency of use: Similarly categorized sets of data do not connect functionality and navigation.
Help & documentation: The help and documentation—while robust—could be organized and designed to make it easier for users to get help. There are also no onboarding / introductory tutorials or any links / integrated contextual help (i.e. links in specific screens that go to related articles).
Help & documentation: The help and documentation—while robust—could be organized and designed to make it easier for users to get help. There are also no onboarding / introductory tutorials or any links / integrated contextual help (i.e. links in specific screens that go to related articles).
Qualitative interviews
Qualitative interviews
User research was quintessential.The complex worflows of the multiple tiers of user types and their interactions with one another needed to be laid out in detail. In order to achive that, I gathered information from the eight users to understand the challenges they face and how they see the app making a diferrence in optimizing their experience.
User research was quintessential.The complex worflows of the multiple tiers of user types and their interactions with one another needed to be laid out in detail. In order to achive that, I gathered information from the eight users to understand the challenges they face and how they see the app making a diferrence in optimizing their experience.
Traveler
“I participated in a one-month European study program with am given the Alert Traveler app to download. I wish this app can be more useful other than constantly email alerts, it's hard to use I rarely open it. “ - Rachel
“I participated in a one-month European study program with am given the Alert Traveler app to download. I wish this app can be more useful other than constantly email alerts, it's hard to use I rarely open it. “ - Rachel
Administrator
“I am enthusiastic about traveling with his students and getting the chance to show them new cultures, new art, and history from another perceptive. This is probably one of the best moments as a teacher, however, it can be one of the scariest. I need to play the role of Teacher, Security, EMT, Event organizer, and administrator. “ - Nancy
“I am enthusiastic about traveling with his students and getting the chance to show them new cultures, new art, and history from another perceptive. This is probably one of the best moments as a teacher, however, it can be one of the scariest. I need to play the role of Teacher, Security, EMT, Event organizer, and administrator. “ - Nancy
Institution
“We want our students to go out to learn knowledge, but at the same time, the primary responsibility of the school is to keep them safe. Because they are not on campus, knowing their status becomes critical and challenging. “ - David
“We want our students to go out to learn knowledge, but at the same time, the primary responsibility of the school is to keep them safe. Because they are not on campus, knowing their status becomes critical and challenging. “ - David
Insights
Insights
After conducting user interviews, I analyzed the gatherd information and data by using affanity diagram, user jounery mapping. I was able to categorize the insights into these categories.
After conducting user interviews, I analyzed the gatherd information and data by using affanity diagram, user jounery mapping. I was able to categorize the insights into these categories.
Engagement
Engagement
Provide more valuable features according to user needs, especially understanding the user behavior of the young generation.
Provide more valuable features according to user needs, especially understanding the user behavior of the young generation.
Activation
Activation
Incentivize users to use the product through their trip and reduce drop-off rates.
Incentivize users to use the product through their trip and reduce drop-off rates.
Turn on GPS
Turn on GPS
Convince them that the agency will not collect and share their data and use trending features to attract them willing to share GPS proactively.
Convince them that the agency will not collect and share their data and use trending features to attract them willing to share GPS proactively.
Build Trust
Build Trust
Travelers, administrators, and institutions, the three parties will work together to form a stable triangle relationship.
Travelers, administrators, and institutions, the three parties will work together to form a stable triangle relationship.
Safety & Privacy
Safety & Privacy
A professional supporting team will join to help keep them safe 24/7. The data won’t be shared with 3rd party and won’t be used for other purpose.
A professional supporting team will join to help keep them safe 24/7. The data won’t be shared with 3rd party and won’t be used for other purpose.
Smooth Onboarding
Smooth Onboarding
Offering an in-app step-by-step tutorial, users can refer back whenever they what.
Offering an in-app step-by-step tutorial, users can refer back whenever they what.
Conceptualization
Conceptualization
The app will be structured into two major parts. One part is all safety-related features with subscribed safety alarms, local emergency contact, safety check-ins, real-time supporting, in-app messages with other users, real-time location sharing, etc. The other part is local feeds sharing, encouraging users to share safety-related content within the community.
AlertTraveler offers a world of up-to-date country and city travel intelligence in users' pockets, including location safety scores and practical information. Keep up to date with timely alerts based on your GPS location, the travel itinerary travelers submitted to their institution, and by creating opt-in subscriptions.
This project offers a trusty, engaging, user-friendly product with security alerts and timely check-in as its core features.
AlertTraveler offers a world of up-to-date country and city travel intelligence in users' pockets, including location safety scores and practical information. Keep up to date with timely alerts based on your GPS location, the travel itinerary travelers submitted to their institution, and by creating opt-in subscriptions.
This project offers a trusty, engaging, user-friendly product with security alerts and timely check-in as its core features.
Ideation
Ideation
I started with creating the information architecture, quick sketches and low-fi concepts for primary use cases. After having a go ahead from the stakeholders and developers on the wireflow, I conducted usability tests with the lo-fi screens and fixed the design based on test feedback..
I started with creating the information architecture, quick sketches and low-fi concepts for primary use cases. After having a go ahead from the stakeholders and developers on the wireflow, I conducted usability tests with the lo-fi screens and fixed the design based on test feedback..
Solution
Solution
Completely refreshed look and feel to meet young generation's taste! Restructure the entire information architecture to put user first. Introduce some key features to protect and service users in an efficient and friendly way. Build a sense of trust to power users to turn on UPS to receive complete protection and services.
Performing simply like a notification tool, lacking engagement with users.
Users are quickly getting lost in the disorganized information architecture.
Travelers refuse to turn on GPS and feel "unsafe and insecure"; they are worried the university is tracking them.
Hours-long on-boarding lecture and process.
Completely refreshed look and feel to meet young generation's taste! Restructure the entire information architecture to put user first. Introduce some key features to protect and service users in an efficient and friendly way. Build a sense of trust to power users to turn on UPS to receive complete protection and services.
- Get insights on your current safety situation using the Safety Map and Safety Feed
- View city and country intelligence to support planning and subscribe to receive timely updates
- Get insights on your current safety situation using the Safety Map and Safety Feed
- View city and country intelligence to support planning and subscribe to receive timely updates
Subscribed Alerts and local Incidents reports will be saved under "Safety Feed". Once the admins create check-ins, users can check the alert details and submit their check-in requests. Users can view incidents but also can report incidents on their sides.
Subscribed Alerts and local Incidents reports will be saved under "Safety Feed". Once the admins create check-ins, users can check the alert details and submit their check-in requests. Users can view incidents but also can report incidents on their sides.
Easily access emergency phone numbers: The SOS button offers a menu of emergency numbers for your current GPS location,are right at your fingertips.
Easily access emergency phone numbers: The SOS button offers a menu of emergency numbers for your current GPS location,are right at your fingertips.
Communicate with your home institution efficiently through check-in requests and messaging
Communicate with your home institution efficiently through check-in requests and messaging
Welcome to download AlertTraveler App to protect you all through the trip!
Seeing Result
Seeing Result
After the Beta testing, we increase user adoption. We released the app update in February and are excited to be pulling in data and using it to make further design decisions.
1000K +
Users
90%
User engagement
70%
Turn on UPS
200
Screens
